About the group
A young group with a long view.
Overview
One group. A few stays. A single standard.
BlackMatter sits behind every stay we create. Each property lives in its own world — boutique hotel, club residence, private retreat, curated escape — but every room, every thread, every welcome answers to the same house standard.
Our work as a group is the quiet kind. Capital, people, service, governance, the long view on hospitality. The platform that lets each property spend its attention on the room you actually walk into.
We are headquartered in Thrissur, Kerala — close to the makers, the timber, the stone and the crafts that quietly decide whether a stay feels real. That proximity is not nostalgia. It is how we keep the work honest.
We are one year old. We will not pretend to be older. What we will say is this: the people, the partners and the standard behind BlackMatter were assembled long before the LLP was. The group is a younger name on older work.
Vision & Mission
Why we create stays.
Vision
To become Kerala's most considered hospitality group — a collection of stays you trust on instinct, well before you read the brochure.
Mission
To create with restraint and intent. Quiet rooms, honest materials, light that moves through the day — across every property we choose to open.
01
Restraint
We take things out before we add them. The stay is better for it.
02
Honesty in material
Stone is stone. Wood is wood. Nothing pretends to be something it is not.
03
The long view
We design for the version of you who hasn't arrived yet.
04
Discipline
A standard, applied each day, quietly. Especially when no one is watching.
05
Stewardship
Of land, capital, craft and trust. None of it ours to spend lightly.
Baiju T S
Managing Partner
Krishna Sagar
Managing Partner
From the Founders
“A stay is not a product. It is the slowest memory you will ever own. We work for the version of you who hasn't arrived yet.”
We started BlackMatter in 2025 with one conviction: that hospitality done well means hospitality with purpose. One year in, that's still the only rule we won't bend.
Between us we have run a luxury automotive house in Thrissur for nearly three decades, and built a string of digital ventures alongside it. Different rooms, same instincts — relationships outlive transactions, and the long view always pays for itself.
Hospitality is full of noise. Lists of amenities, curated playlists, promises about experience — sheets of linen that are crisp but rooms that forget about silence, proportion and the sound of a closing door. We are interested in what is left when that noise is taken away — and whether the room you walk into still earns its keep.
Our group is a young one. The properties we are opening, and the ones still in the studio, are how we intend to answer that question — one stay at a time, one room at a time, without rushing. If you are reading this, you are early. We hope you stay.
Baiju T S
Managing Partner
Krishna Sagar
Managing Partner
Leadership
The people behind the standard.
Two Managing Partners, one shared sensibility. Each one owns more than one thing — because every brand we build needs to feel held, not handed off.
Baiju T S
Managing Partner
Baiju has spent close to three decades in the luxury automotive trade. As Managing Partner of Car Club Exotic Machines — Kerala's leading luxury pre-owned vehicle house since 1996 — he has built a customer base across the state who buy on relationship, not price. At BlackMatter he brings the same long-game brand discipline to the rooms we build.
Krishna Sagar
LinkedIn ↗Managing Partner
Krishna co-founded BlackMatter in 2025, after a decade running digital and software ventures including Friday Webworks (formerly Krysllio Technologies) and Smart Infotech. He also serves as Chief Operating Officer at Car Club Exotic Machines. He leads design, planning and execution across the group — translating brand-side intent into the rooms you actually walk into.
Board & Governance
The people who hold the line.
BlackMatter Hospitality LLP is a Limited Liability Partnership registered in India. Designated Partners and independent advisors steward the long view of the group.
Baiju T S
Designated Partner
Krishna Sagar
Designated Partner
- Legal entity
- BlackMatter Hospitality LLP
- LLPIN
- ACM-4621
- PAN
- ABEFB5188P
- Registered office
- 19/296/A, B Company Tower, NH544, above Car Club Exotic Machines, Thrissur, Kerala 680306
Our Journey
A short story, told straight.
We are one year in. Here is everything that has happened, and the next thing we are working toward.
2025
BlackMatter Hospitality is formed.
Baiju T S and Krishna Sagar register the parent group in Thrissur, Kerala — formed to create stays across hospitality and tourism.
2025
Club Homes opens as our first hospitality brand.
Our first operating brand. Vacation rentals across Kerala, managed end-to-end — daily, weekly or monthly stays that feel like yours.
2026
First Club Homes flagship opens.
Our first flagship property — handpicked and fully serviced. The standard against which every future property will be measured.
2026
The studio expands.
Hospitality, design and guest-experience teams grow to support the next set of brands moving through the studio.
The next entry will be added when there is something real to add. Not before.
What next
If our standard sounds like yours, we should talk.
See the stays we are creating, or write to us directly. We read every note.